VIDEO AD CONCEPTS, TESTED IN REAL CAMPAIGNS
Each concept shown below was tested in live campaigns with real budgets, real audiences, and measurable outcomes.
Result- Demonstrates scalable brand storytelling using a consistent character voice, visual identity, and animation style — adaptable for ads, education, and content marketing.
Context- Original brand mascot · Short-form video · Organic + paid use
My Role - End-to-end concept creation, character voice performance, sound design, animation direction, and video production using Adobe tools, After Effects, HeyGen, CapCut, and Adobe Audition.
Result - Generated 100+ Audible listens from cold traffic, demonstrating how short-form creative can convert attention into long-form engagement.
Context - Meta Ads · 2-week test · $5/day
My Role - Creative strategy, ad copy, video production, audience targeting, performance analysis
Result - 1,000+ video plays with a 37% hook rate. Delivered 43 landing page views at $0.27 per view — outperforming common benchmarks during high-cost periods.
Context - Meta Ads · Peak holiday competition · $5/day
My Role - Creative direction, video editing, ad setup, budget testing, performance reporting
Result - Delivered landing page views at $0.11 per view, significantly outperforming typical cold-traffic benchmarks. Achieved a 54% hook rate with above-average watch time and retention, indicating strong creative resonance.
Context - Meta Ads · Peak end-of-year competition · $5/day test
Primary goal: Landing page views
My Role - Creative strategy, video production, audience targeting, performance analysis